Fes Naqvi
Product and UI Designer
Product and UI Designer focused on turning design intent into scalable product systems. I connect interaction patterns, components, foundations, documentation, and implementation to create experiences that stay coherent as products evolve. I’ve built and evolved enterprise design systems across Intuitive Surgical, Kaiser Permanente, Promethean, Lululemon, and REI, and previously created Microsoft’s Universal Windows Platform design toolkits across native and web experiences.
Core Competencies
- Design systems & systems thinking: Translate design intent into scalable components, patterns, foundations, and standards across Intuitive Surgical, Kaiser Permanente, Promethean, Lululemon, REI, and Microsoft.
- Cross-platform systems: Build and evolve Figma libraries across web, desktop, tablet, mobile, and touchscreen products, balancing shared foundations with platform-specific interaction needs.
- Components, patterns & documentation: Define and document components, interaction patterns, usage guidance, and governance, connecting individual design decisions to the broader product system.
- Design-to-code parity: Partner with Product and Engineering to carry design intent through implementation, improve component reuse, and maintain alignment between Figma libraries and React components.
- Adoption & system evolution: Help teams successfully adopt and contribute to shared systems through consultations, reviews, governance, and ongoing iteration; at Intuitive, adoption grew from 1 to 25 product teams and library downloads from 6,600 to 43,000.
- Product & interaction design: Turn complex requirements and workflows into clear, scalable experiences through UI design, interaction design, wireframing, prototyping, and responsive design.
- Tools & emerging workflows: Figma Design and Make, Claude, Cursor, Replit, Sitecore CMS, Adobe Creative Suite, Sketch, Abstract, HTML/CSS, and Microsoft Office.
Experience
UI Designer, Design Systems
March 2022 – August 2026Intuitive Surgical, Sunnyvale, CA
- Scaled design system adoption from 1 to 25 teams and component library downloads from 6,600 to 43,000, delivering 30.6% ROI and $6.5M in net projected savings.
- Built comprehensive Figma component libraries supporting desktop, tablet and mobile devices (typography, icons, color, utilities and patterns), applied across the SimNow 2.0 surgeon console, the Link dashboard and My Intuitive.
- The design system is used to build the My Intuitive app (my.intuitive.com) on both iOS and Android.
- Established shared design patterns that let SimNow scale across da Vinci X, Xi, dv5 and SP consoles and mobile/web, keeping consistency across device types while reconciling platform-specific interactions and hardware requirements.
- Overhauled SimNow's component library with product and engineering to improve design-to-code handoff, increase component reuse and close Figma-to-React parity gaps, performing visual QA on all design system work to confirm implemented components matched the Figma libraries.
- Transformed SimNow from a flat exercise library into a guided training curriculum, redesigning exercise cards, scoring, credentialing and skills-maintenance features while keeping the design system consistent across touchscreen consoles and web/mobile.
- Owned design system documentation and CMS publishing, maintaining component specifications and design guidelines across 3+ years of releases.
Sr. Designer, Design Systems
June 2021 – November 2021Promethean, Seattle, WA
- Led production of Promethean's design system, driving its shift to token-based architecture.
- Directed the initiative to establish design tokens, decoupling styles from components and patterns to create a scalable, production-ready foundation.
- Ran design system decomposition sessions, reviews, and pattern consultations with the broader UX team.
Sr. Designer, Design Systems
January 2021 – June 2021Kaiser Permanente, Pasadena, CA (Contract via Insight Global)
- Built the design system library and toolkit structure, adopted by multiple UX teams across KP.org.
- Led creation of infrastructure and governance documentation to launch a multi-platform design system.
UI Designer, Design Systems
June 2020 – December 2020Lululemon, Vancouver, B.C.
- Helped lay the production foundation of a design system for desktop and mobile web.
- Created documentation for design system governance and cross-team implementation.
UI Designer, Design Systems
June 2019 – June 2020REI, Kent, WA (Contract via Allovus Inc.)
- Contributed to Cedar, REI's open-source design system, defining component structure, design tooling and library architecture, and performed visual QA on all Cedar design system work.
- Built design system awareness across REI by collaborating with and supporting multiple internal teams.
Product Designer / UX Production Lead
August 2015 – June 2019Microsoft, Redmond, WA (Contract via Allovus Inc.)
- Created, updated, and maintained all Microsoft Universal Windows Platform (UWP) design toolkits.
- Partnered with the Windows Design Studio team to expand the Windows ecosystem through wireframing, interaction pattern libraries, and end-to-end UX design.
Education
B.S., Corporate Video Communication (Minors: Computer Science, Theatre) — Southern Connecticut State University, New Haven, CT
Certificate in Character Animation — AnimationMentor.com, CA